The Senior/Digital & Integrated Marketing Specialist leads the Nihon Kohden American digital and outreach strategy development and execution and supports the success of NKA in becoming a standard for integrated health solutions, everywhere. As a key contributor, this person will generate and manage digital information, including social media, websites, SEO, SEM and other digital spaces. Responsibilities include the development and maintenance of all digital channels, digital calendars, strategy, campaigns, digital assets, digital ads, website development and maintenance and other digital media as needed. The perfect candidate will have a strong proficiency and history with data driven digital marketing strategies and executions within the medical device/healthcare market.

Essential Functions and Main Duties

• Set up, track, and report on campaign KPIs and goals
• Identify digital marketing strategies using all necessary tools (e.g. website, emails, social media and content development)
• Develop digital customer journeys
• Establish and communicate best practices in digital marketing in the medical device space
• Set up A/B testing for web, advertising, social, messaging, and other channels as needed
• Develop tracking strategies for all marketing campaigns including dashboards and meaningful metrics
• Manage, develop, and maintain our digital calendars in collaboration with our internal team and external agencies
• Carry out daily media monitoring and reporting to marketing teams
• Monitor and report on corporate and product focused mentions and industry trends
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web performance
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Liaise with all teams to optimize customer experience and ensure Nihon Kohden brand consistency
• Collaborate with Sr Content Specialist, product managers, and other marketing individuals on copy, strategy and goals of each campaign
• Partner with Sr Manager to develop strategies and campaigns which touch the full product sales cycle
• Stay up to date with digital technologies developments
• Strategize, organize, and execute live webcasts with internal and external contributors
• Adhere to all company policies, procedures, and business ethics codes
• Duties may be modified or assigned at any time based on business need

Compensation

The anticipated range for this position is $57,000 to $92,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, experience and location.

Perks & Benefits

Visit our Career page to learn more about Perks & Benefits and working at Nihon Kohden America

Qualifications

Education / Certification / Experience Required

• Bachelor's degree in marketing, digital marketing or related discipline
• 5+ years of experience in the medical device industry or relevant field
• 3+ years of marketing experience
• Advanced proficiency with desktop publishing tools, digital media formats, and HTML
• Create and edit content using Creative Cloud
• Schedule and draft posts via platforms
• Manage social calendars and analytics
• Ability to track, report and analyze marketing campaigns
• Proficiency in Google ads and other digital advertising methods
• Level and compensation depend on location, experience, education and skills

Technical Experience Required

• Experience using Salesforce, and Google Analytics (G4 preferred), or similar tools
• Social management tools like Hoosuite, Sprinklr, etc.
• Microsoft 365
• Google Adwords
• Measurement tools like Spyfu,
• Product management tools like Jira, Asana, etc
• Adobe Creative Suite
• CMS

Competencies Required

• Excellent social listening skills
• Ability to work independently and proactively bring solutions to the key stakeholders and marketing leadership
• Ability to understand historical, current, and future trends in the digital content and social media space
• Top-notch oral and verbal communication skills
• Excellent time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Must be able to communicate verbally and in writing, and to receive and understand verbal and written instructions in English
• Able to work effectively both independently and in a collaborative team environment

Working Conditions

Schedule: The regular hours for this full-time position are 8:00 a.m. to 5:00 p.m., Monday-Friday, unless otherwise stated by the department manager. Holiday, weekend, and evening work hours may be required. Regular hours may vary due to the needs of the organization or department and are subject to change at any time at the Company's discretion.

Physical: Generally, may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting, carrying up to 25 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision. More specific details may be provided as needed or requested.

Travel: Approximately 20%

Access to Customer Sites: Not Required

Nihon Kohden America's official EEO policy statement follows. In keeping with this policy, Nihon Kohden America will continue to recruit, hire, train, and promote into all job levels the most qualified persons without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or because he or she is a protected veteran. Similarly, Nihon Kohden America will continue to administer all other personnel matters (such as compensation, benefits, transfers, layoffs, company-sponsored training, education, tuition assistance, and social and recreational programs) in accordance with Company policy. Nihon Kohden America bases employment decisions on objective standards as much as possible in the furtherance of equal employment opportunity.

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Nihon Kohden, please contact Human Resources.